Online Marketing Services
Online marketing, or Web Marketing or Internet marketing, allows a company or service provider to promote their products and services online instantly the moment they launch their product or service. It helps in reaching the prospective potential customers who are looking for your products and services.
Most of the people search online and research the product or service before they choose to buy a product or service. It is for this reason that all the products and services need to be present online to tell what they offer and show the differentiation. A potential customer may not know the business name or Website address. Instead, they will type some words related to the product or service they are looking for. These are termed as keywords. By effectively using these in the site and use of online marketing can help the companies show up on search engines and be in the eyes of customers and promote themselves and generate business online through search engines like Google®, Bing™ and Yahoo!®.
Means of Online Marketing:
- Local Search Visibility
- Pay Per Click Advertising
- Search Engine Optimization
- Email Marketing
- Online Press Release
Local Search Visibility
Today consumers use online search to find the product or service they are looking for, local Search Visibility is a quick and easy way to get the business appear in local search results and listed in local online directories, such as Google® Maps and Yahoo!® Local. Listing on these directories is the ticket to being found online by potential customers. If the business is not listed in Internet directories or the local results of search engines like Google®, Yahoo!® and Bing™, you're missing out.
Claim Your Space in Local Directories and maximize your sales and online presence. Your business information will be added to our network of local search partners.
Pay Per Click Advertising
Pay Per Click advertising gives the business the visibility it needs immediately by providing "sponsored listings" in search engines like Google®.
Steps involved in PPC campaigns
Pay Per Click starts with finding out the business and the goals our client wants to achieve in certain period of time and the budgets allotted for achieving the same.
Keywords related to the products or services are identified and enticing ads are created to attract the customers searching for the offering of the client. The ads are targeted in the market where the client offers the products/services anywhere in the globe. This will drive leads through email from the submit form of the landing page and through phone calls. Reporting is done to measure the performance and improvements are made continuously to make the campaigns more effective and economical.
Search Engine Optimization
Search Engine Optimization (SEO) involves making enhancements to the website of the product or service offering website in order to improve its rankings in search engines like Google® or Bing™ | Yahoo!®. SEO is crucial for all websites, and for online stores in particular as their very survival depends on traffic from search engines.
Before starting the website optimization, website of the client is analyzed and the business of the client is understood by our experts to work on keywords, website optimization with SEO URL’s. Once the site is optimized, the client can clearly see the online presence for the keywords we optimized the site for.
Email Marketing is one of the most powerful marketing tools available for developing relationships with existing customers and the best way to reach a potential customer directly.
Steps involved in Email Marketing:
- Build a contact list
- Create an Email Campaign with special offers
- Track Your Results
- Turn Prospects Into Customers
Online Press Release
How it works:
Our professional copy writers write optimized content that attracts the attention of the customers, prospects, media and the search engines.
The articles are then posted to online article sites after careful research and approval from the client.
Result: Increases your online presence.